New York City-based OUTFRONT Media, an out-of-home media company with more than 400,000 installations across the U.S., has been awarded advertising rights by the Massachusetts Bay Transportation Authority.
The deal gives OUTFRONT Media the right to advertise on the MBTA’s subways, buses and commuter rail. These new assets will include bus sides and subway media posters and will be located primarily in Boston. The partnership includes the deployment of ON Smart, OUTFRONT Media’s digital advertising platform, which presents new opportunities for the MBTA to scale its advertising revenue and provide information to its riders. Through its Liveboard displays, OUTFRONT will offer wayfinding, information and advertising.
Boston is the eighth-ranked designated market area (“DMA”) in the country. The company currently sells advertising for more than 70 transit authorities, including those in Los Angeles, New York, Washington D.C., Atlanta, Detroit, and Miami.