New York City-based Kinetic, an out-of-home advertising agency that connects brands with their target audiences, announces the promotion of two of its leaders, Michael Lieberman and Cedric Bernard, to the roles of Co-CEO. They replace David Krupp, who has left the agency.
Before the promotion, Lieberman had served as chief strategy officer of Kinetic North America, where he leveraged his background in mobile and integrated strategy to better align Kinetic’s core offering with today’s digitally-focused and cross-media environment, according to the company. Previously, he was the U.S. chief operating officer for Kinetic’s parent company, tenthavenue, as well as serving as U.S. CEO of Joule, tenthavenue’s mobile strategy firm.
Bernard has been with Kinetic North America since July 2013. As chief operating officer, he used his financial and consulting background to develop new revenue opportunities and implement more effective and efficient organizational approaches, the company says. Prior to joining Kinetic North America as chief financial officer, Bernard was executive vice president, operations and finance, at Dentsu. He has also worked at Publicis Groupe and Price Waterhouse Coopers.
The management team will remain in place, the company says, working closely with the new Co-CEOs. They include Maureen McCloskey, Jaime Byrdak, Susan Page and Karin Baatsch-Deboulet.