Intuiface and Nexmosphere Announce Partnership
Interactive digital signage has been the trend in retail for a while now, but now that trend is leaning toward making that interaction "hyper-personalized."
France-based Intuiface, a cloud-based software company that enables digital displays to become interactive, announces a new partnership with the Netherlands-based Nexmosphere, makers of controllers and other elements to drive digital signage and other professional A/V installations.
Combined, the two companies say their partnership will equip agencies and system integrators that deal with retailers with the fastest solution for delivering in-store, interactive experiences that will heighten customer engagement and drive sales.
“The current wave of attention to customer experience (CX) management in brick and mortar retail is driven by the desire of brands to improve cross-channel brand appeal and to build data-based insight for enhancing the customer journey,” the companies write in the announcement of the partnership. “Core to this CX initiative is investment in interactivity, facilitated both by touch screens and by sensor/actuator-based installations. As interaction increases shopper engagement and generates real-world data, brands have been looking at scenarios like lift and learn, gender-triggered promotions, motion-activated messaging, and more to foster frequent visits, longer dwell time, and-ultimately-increased sales.”
Under the partnership, Nexmosphere sensors and actuators-which it calls “Elements”-can be incorporated in Intuiface-based experiences with zero coding. One real-world example of how the partnership can increase customer engagement is described in the companies’ announcement.
“For example, proximity sensors could trigger on-screen messaging tailored for the gender detected by a sensor. This results in the lighting of physical buttons representing three promotional options. Pressing a button launches the appropriate video onscreen, accompanied by the display of touch screen-accessible information about the desired product or service. Throughout, Intuiface is collecting data about gender preference in particular stores, at particular times of day, or in any other relevant contexts.”
“We see limitless potential for the retail space and are very motivated to make it as simple as possible,” says Vincent Encontre, Intuiface’s chief operations officer. “The combination of our low code content creation software with Nexmosphere sensors and actuators is so seamless that we expect our customers to create and deploy combined solutions in mere days, not the months of time usually required by bespoke development.”
“This relationship with Intuiface will solve our customers’ most common problem-interactive visual content creation,” adds Hubert van Doorne, Nexmosphere’s business development manager. “By enabling integrators and brand design teams to create modern digital experiences that easily work with our devices, retailers will have infinite options for incorporating real-world interaction in their stores.”
Intuiface’s North American headquarters are in Chicago.
