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International Coatings Unveils New Website

The company says it has refined its search engine to make it easier for customers to locate the product they need.

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International Coatings, makers of a variety of specialty coatings and other products, including screen printing inks, announces the launch of its new website. The company says the update is designed to “improve aesthetics, mobile responsiveness, and simplify navigation” through its product range.

New improvements to the site include a series of refinements to the search filters for International Coatings products. With the new design, users can now search for inks by categories such as color, type, substrate, and series. Updates also feature more detailed product descriptions with product data sheets, a distributor locator tool, and a simplified version of the company’s Ask-the-Expert form which allows printers to send in questions to qualified company technicians.

Alongside streamlined features, the company says it has incorporated its searchable blog into the site which provides printers with screen-printing topics and printing tips.

International Coatings has manufacturing facilities in Cerritos, California, and Dalton, Georgia.

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Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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