Cerritos, California-based Insta Graphic Systems, a manufacturer of heat presses and heat transfers as well as thermal vinyl letters and numbers, announces the launch of its new, e-commerce-oriented website. The updated website boasts improved navigation features, mobile optimization, and an online storefront.
“Insta realizes how important it is for our customers to be able to find the information they need on our website and we’ve worked hard to incorporate functionality and technology into the site,” says Janet Wells, president of Insta Graphic Systems. “Now customers using mobile devices can also enjoy an enhanced user experience due to the newly deployed responsive interface.”
In addition to updated features, the new website provides visitors with advanced search filters including “shop by category” options to streamline a customer’s shopping experience. The site groups machine parts and accessories by machine model to ensure customers purchase the proper components.
The company says it plans to continue improvements on site design, functionality and user interface.