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InkSoft Launches Marketing Guide Series

Company wants to help shops grow by targeting specific niche markets.

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Tempe, Arizona-based InkSoft, a supplier of software for creating e-commerce websites and Web stores, announces a new series of guides focused on niche marketing. The series, entitled “GROW: Marketing Ideas for Print Shops,” features a free, downloadable PDF with detailed advice on how small businesses can grow by targeting specific markets. For example, the first, timely guide in the series is “Capturing Summer Camp Business.”

Authored by InkSoft staff member Kevin Majka, the guide walks readers through multiple facets of how to be competitive in this niche, including calendar dates for marketing, popular apparel choices, and regulations required to sell camp apparel.

Future GROW guides will be free HERE on the InkSoft website.

To view the “Capturing Summer Camp Business” guide, click HERE.

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Tony Kindelspire

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

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