Herweyer Named President at 2/90 Sign Systems

Michael Herweyer was originally hired by the company nearly three decades ago as a part cutter in the manufacturing department.

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Grand Rapids, Michigan-based 2/90 Sign Systems, which manufactures a complete line of interior and exterior architectural and wayfinding signage, announces the naming of Michael Herweyer as its new president.

In his new role, Herweyer will be responsible for 2/90’s leadership team and aligning the organization for future growth-an area where he excelled as vice president of technical sales. As president, he will report to co-CEOs Al Perry and Mike Benedict, the former co-presidents of the company.

“Mike’s experience in developing and executing strategic visions will strengthen 2/90’s position as an industry leader,” says Benedict. “His proven track record for leading the technical sales and services division for the last 10 years has given us a glimpse of where he can take the company in the future, and we look forward to watching him apply his skills across all areas of business development.”

Herweyer assumes the role of president 27 years after he was first hired as a part cutter in the manufacturing department. He was quickly promoted to the role of manufacturing supervisor, initiating the processes that catapulted 2/90’s reputation for quality, the company said in a press release. From manufacturing he went to the design team, and by the late 1990s he was serving on the executive team, first as a director, then as vice president of technical sales.

Perry adds, “As Mike Benedict and I begin look to the future, we feel very confident placing Herweyer at the helm. We expect our sales to continue to grow, allowing us to concentrate on strategies and policies to ensure we meet our goals.”

2/90 Sign Systems has been around for nearly 40 years and is an ESOP (employee-owned) company with more than 100 employees.

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SDG Staff

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