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HanesBrands Appoints New President

Vanessa LeFebvre has been named president of global activewear

Vanessa_LeFebvre Hanes
Vanessa LeFebvre (Image courtesy HanesBrands)

HanesBrands announces that Vanessa LeFebvre has been named president of global activewear. According to the company, in the role, LeFebvre will drive growth in the global Champion brand with a focus on innovation, key markets, and new channels.

“I’m thrilled to add Vanessa to our outstanding leadership team as we continue to execute our full potential plan,” says Steve Bratspies, CEO of HanesBrands. “Vanessa’s extensive experience, leadership, energy, and tenacious desire to win will enable us to build on Champion’s strong momentum and drive long-term global growth.”

LeFebvre has an extensive background in the activewear category, merchandising, e-commerce, and retail. She joins HanesBrands from Adidas, where she was senior vice president, commercial, North America, with responsibility for e-commerce, retail stores, and wholesale. Before joining Adidas in 2019, LeFebvre served as president of Lord and Taylor. Earlier in her career, she held senior leadership positions and merchandising roles at Stitch Fix, Macy’s, Daffy’s, and T.J. Maxx.

“This is an exciting time to join HanesBrands,” remarks LeFebvre. “The company has iconic brands and a passionate team. I look forward to helping consumers around the world ‘Be Your Own Champion’ as we take the company’s activewear business to the next level.”

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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