WINSTON-SALEM, N.C.-Hanes launches a line of women’s apparel and a unisex collection from Alternative in collaboration with the National Park Foundation (NPF). The partnership with the NPF aims to generate $4 million for the foundation.
Designs depict various U.S. landmarks, including the Grand Canyon, Redwood National Park, and Denali, as well as statement shirts encouraging outdoor exploration and adventure. Hanes offers the collection in its online store and through retail outlets across the country.
“HanesBrands is proud to produce a line with the National Park Foundation that celebrates and supports these historical treasures,” says Rachel Newman, vice president of sales, American Casualwear, for Hanes. “Our first women’s collection reflects several of our nation’s most iconic landmarks while delivering the Hanes comfort that consumers know and love.”
The collaboration is the latest effort between Hanes and the NPF to help raise awareness and funds for the organization. If February 2018, the company announced it was rolling out a multi-year initiative to benefit the NPF.
For more information, visit https://www.hanes.com/.