WINSTON-SALEM, N.C.-Hanes announces the appointment of Geralyn R. Breig to the company’s board of directors. Breig joins the board with extensive experience in the consumer products industry.
Breig’s background includes a 35-year career in executive, marketing, and omnichannel business development roles. She also holds the title of founder and CEO of AnytownUSA, an e-commerce marketplace that specializes in American-made goods.
“Geralyn’s successful track record of transforming consumer brands and businesses will be an asset to us,” says Gerald W. Evans Jr., CEO at Hanes. “We look forward to Geralyn’s perspective as HanesBrands continues to focus on key growth drivers, including brand innovation, omnichannel expansion, and international expansion.”
Before launching AnytownUSA, Breig held multiple executive leadership positions as well as marketing and brand management roles. She holds a Bachelor of Science in Economics from the University of Pennsylvania.
“We conducted a search to add a board member who would expand the depth and breadth of our board’s marketing, consumer brand building, and online commerce experience,” states Richard A. Noll, chairman of the board at Hanes. “We are delighted to welcome Geralyn to our team and look forward to her contributions to the success of our company.”
For more information, visit www.hanesbrands.com