GPA Helps Photographer Celebrate 30 Years of Music History

Legendary photographer says GPA's paper stood out from all the others.

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Chicago-based specialty substrate provider GPA announces that its media was chosen for the promotional materials being used for legendary photographer Chris Cuffaro‘s new exhibition he is putting together as a retrospective of his 30 years in the business.

The Los Angeles-based Cuffaro has photographed some of the most famous stars in music over the course his career. To celebrate three decades of work, he is organizing an anniversary exhibition featuring his photographs of George Harrison, Nirvana, Brian Wilson, Iggy Pop, Willie Nelson, and others.

In conjunction with GPA and digital printing company Chromatic Inc. of Glendale, California, he created a catalog of 100 of his most memorable prints to be featured in his exhibit to use as promotional material for the exhibition. He had them printed on GPA’s Ultra Digital 100-pound White Matte Text and 12 pt. White Matte C1S Boards, and he says the book exceeded his exacting standards and helped him make a lasting impression.

“As an old school photographer living in the digital world, I value the realness and permanence of print – it’s truly part of the art,” Cuffaro shared. “When I was selecting the paper for my catalog, I was presented a few different paper choices. Looking at the test sheets, there was a night and day difference between GPA’s papers and the others. GPA’s Ultra Digital papers preserved the original integrity of my photos, many of which were taken decades ago. The paper is truly white, and it held all the detail and tone that my black and white work needs to look its best.”

To learn more about Cuffaro’s work-he’s also a director and producer-to support his exhibition or to buy prints, visit or email him at

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Tony Kindelspire

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

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