BOWLING GREEN, Ky.-Fruit of the Loom joins the Cotton LEADS program, an initiative focused on sustainability, transparent supply chains, and best practices. The joint program, initiated in the United States and Australia includes manufacturers, brands, and retailers in the cotton industry.
The company explains the decision in a recent video with Fruit of the Loom executives.
“Doing the right thing should have no competitive boundaries,” states Tony Pelaski, executive vice president and chief operating officer at Fruit of the Loom in the video. He adds that it was easy to determine that the program fits the brand’s goals/message/culture.
Pelaski notes that the LEADS program also aligns with the company’s core values and employees.
“It’s important for us to be efficient in our energy consumption, the materials that we utilize, but stewardship is how we manage those resources,” says Adam Wade, senior director of environmental, health, and safety at Fruit of the Loom.
As part of the program, Fruit of the Loom joins other large-scale manufacturers pursuing more ecologically sound and sustainable manners of knitting, dyeing, and finishing goods. The move also comes as the latest effort by the company to maintain transparency in its supply chain. In the summer of 2017, Fruit of the Loom issued a statement on its efforts to maintain safe and fair working conditions at its facilities across the globe with thorough inspections and reports of each location.
Watch the full interview with Pelaski and Wade in the video above.
For more information on Cotton LEADS, visit http://www.cottonleads.org.