LED display company PixelFLEX and visual branding company Advent, both of Nashville, Tennessee, announces their partnership on a large LED display installed as part of the University of Minnesota’s newly built Athletes Village.
As part of the three-building, 338,000-square-foot construction project, which cost $166 million, the school wanted a Letterwinner tribute display, so it hired Advent to design it using 3.9mm FLEXLite NXG from PixelFLEX.
“The overall vision was to create a unique digital experience inside the new University of Minnesota Athletes Village with slightly different approaches in a few key locations,” says John Downie, VP of experience at Advent. “For the Football Hall of Fame area, we used the LED video in a very targeted way to create a custom and highly-impactful display using the FLEXLite NXG technology which recognizes all letterwinner student athletes in the football program.”
Advent says it has worked with a number of universities to enhance the energy around their athletics programs.
“We really try to inject a sense of action and energy into the environment and we always try to do things in ways that are unexpected,” Downie says. “This was a completely custom-design where we started by understanding exactly what the story should be, and then how we can express that story in a way that is both meaningful and faithful to the university brand. We then have to look at what is viable in terms of technology in order to express that story, and the PixelFLEX technology really helped us realize this idea.”
The university also implemented the custom content management system created by Advent.
“For control of these types of digital environments, we offer a very advanced digital signage scheduling package that gives the client a single point of content management, with technical support and maintenance monitoring,” says Downie. “Through our system, they have complete control over the content they wish to display, and it allows them to simply update any athlete names needed as they add more content.”