Featured Project: The Onion Taps into WOW Media’s OOH Network
WOW Media will deliver hundreds of thousands sets of eyeballs to The Onion's headlines each day in the L.A. area.
Los Angeles-based WOW Media, manufacturers of digital billboards offering full-motion displays, announces an exclusive partnership with Chicago-based publisher The Onion.
Under the agreement, The Onion will serve as WOW’s official headline partner, bringing its satirical “news” content to WOW’s digital billboard network across Los Angeles. This is the first time The Onion is releasing any of its editorial content via an out-of-home advertising channel.
WOW Media’s outdoor network includes nine 14′ x 48′ full-motion equipped billboards situated on key streets en route to LAX and The Forum, plus two new, two-sided 20′ x 60′ digital billboards along Interstate 405, the nation’s busiest freeway with 379,000 vehicles each day. The freeway signs launched in October and are the largest digital signs in the Los Angeles region, offering premium exposure to millions of local commuters and LAX travelers.
“We’re always looking for a new way to get our content in front of our clients and partners in the entertainment industry,” says Joe Fullman, vice president of marketing for The Onion. “I can hardly think of a better place to reach world class programming and development executives than when they’re stuck in LA’s world class traffic.”
Content from The Onion will run regularly each hour on a space-available basis.
“We are all huge fans of The Onion and the way they so cleverly and ironically filter current events,” says Scott Krantz, founder and CEO of WOW Media. “We’re very excited for this unique partnership with The Onion and to help them reach their audience in brand new ways, and to expand the type of content we showcase on our network.”
