Chatsworth, California-based S2K Graphics, which designs, manufactures and distributes a variety of signs, banners, graphic elements and point-of-purchase displays, recently completed nationwide point-of-purchase window graphic installations at 12,000 McDonald’s locations across the U.S. to promote the company’s beverage program.
The coast-to-coast installations feature over-sized, die-cut graphics customized to each restaurant’s exact window configuration and take into account local market product offerings. The installations took approximately seven weeks to complete.
S2K says that on average, once its installation team arrived on-site it took less than half an hour to complete the installations. Aside from window sizes other variables included the window configurations at each restaurant and the traffic patterns around each one. Some of the larger window displays measured more than 20′ in length, the company says.
“Last year we installed our Window Wrap program in nearly 7,000 McDonald’s restaurants,” says Dan Pulos, founder and president of S2K Graphics. “The return on investment and overall response to the eye-catching graphics was so positive that an additional 5,000 restaurants were included this year. This is an amazing testament to the product and the effectiveness of quality P.O.P. when properly executed.”
The installations were part of S2K Graphics’ unique Window Wrap program, which has done more than 100,000 installations since its inception five years ago.