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New York City-based OUTFRONT Media, an out-of-home media company with more than 400,000 installations across the U.S., announces that it is partnering with CBS and Turner Broadcasting to announce it is displaying real-time NCAA March Madness scores on billboards across the U.S.
Using its live feed technology, OUTFRONT Media is displaying near-real-time game scores at commuter rails, bus stations and digital screens to residents across various U.S. cities including New York, Atlanta, Detroit, Dallas and Washington D.C.
“Thanks to the partnership with CBS and Turner Broadcasting, March Madness fans can stay up to date as they get from ‘Point A to Point B’ for the duration of the tournament,” says Jodi Senese, OUTFRONT Media’s Chief Marketing Officer. “We’re excited to be leveraging our live feed platform to display on-the-go game updates, and showcase the power of our integrated technology. This partnership highlights just the beginning of what’s possible with OUTFRONT’s platform in today’s digital age.”