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Featured Project: MaxMedia Designs Panoramic Sign for New AT&T Flagship Store

MaxMedia teamed up with technology artist Joshua Stevens to design the content for the 40' x 6' sign that graces the entryway to AT&T's new San Francisco store.

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MaxMedia, an Atlanta-based digital content provider, recently designed the digital signage entryway display for AT&T‘s massive new flagship store at One Powell Street in San Francisco.

The company built its largest store ever there-24,000 square feet and three stories. Max Media says it had worked with AT&T before on the rebranding of some of its stores; basically changing the customer focus “from product to lifestyle.”

The company worked with technology-based artist Joshua Stevens to design the content for the massive 40′ x 6′ panoramic screen that greets customers when they walk into the store.

As dramatic as it is, that display is only one of 69 that are spread out throughout the new store, all designed to lure the shopper into the legacy telephone company’s new consumer focus: that of the “connected life.”

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Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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