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Featured Project: JCDecaux Demonstrates Versatility of Out-of-Home Messages

JCDecaux is one of the largest out-of-home advertising companies in the world.

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Paris-based digital outdoor advertising company JCDecaux, with its U.S. headquarters in New York City, announces several projects it has recently participated in from Chicago to New York.

An exposition running through February of 2018 on New York bus shelters feature images from Ai WeiWei‘s composition “Good Fences Make for Good Neighbors,” inspired by the international migration crisis and current global geopolitical landscape. This exhibition includes a new series of 98 documentary images from the artist’s research at refugee camps and national borders and is visible citywide on JCDecaux’s digital and static panels.

The exhibition uses images and sculpture to transform the security fence as a social and artistic symbol of the current migration crisis and rise of nationalism. Ten JCDecaux bus shelters in Harlem and downtown Brooklyn have sculptures integrated with images. There will also be graphic art digital content on five newsstands in Manhattan.

In the Mid-West, JCDecaux is supporting EXPO CHICAGO by providing more than 140 locations to promote the international exhibition of contemporary and modern art citywide, which included the exhibitions at Navy Pier of EXPO CHICAGO, the Palais de Tokyo exhibition and OVERRIDE | A Billboard Project and aligned with Chicago Architecture Biennial, which JCDecaux also supported.

JCDecaux’s digital billboard network, on which the City of Chicago has allocated time for its own communication, also hosted the program OVERRIDE | A Billboard Project, presented by EXPO CHICAGO and the City of Chicago. The works of 12 artists were on view along Chicago’s highways from August 28th through September 17th.

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Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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