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Paris-based digital outdoor advertising company JCDecaux, with its U.S. headquarters in New York City, recently completed a campaign surrounding the US Open, a major professional tennis tournament held in the Big Apple every year. The campaign was sponsored by evian, which has been the official water of the US Open for more than 30 years.
The campaign was staged at bus stops around the city during the tournament. The #evianOversize promotion featured tennis pros such as Madison Keys, Maria Sharapova and Stan Wawrinka with dynamic content functionality on digital street furniture panels. A New Yorker might have seen messaging such as “Ace your commute this morning” while en route to the office or “Rain doesn’t stop play in NYC” on a dreary day.