Paris-based outdoor advertising company JCDecaux and the Fédération Internationale de l’Automobile (FIA) announce that they are teaming up on what they say is the world’s first global outdoor ad campaign promoting road safety.
The federation’s president, Jean Todt, and the chairman and co-CEO of JCDecaux, Jean-Charles Decaux, were in Paris recently to launch the campaign. The campaign is called #3500LIVES because road crashes kill 3,500 people somewhere in the world every single day. So far the billboard campaign is in 30 languages in 30 cities worldwide and it will be in more than 70 countries by the end of 2017. It’s estimated that the public service announcements will be seen one billion times.
The FIA is a nonprofit that represents 245 mobility and sports clubs from 143 countries on five continents. It says that the 3,500 fatalities every day equates to 1.25 million every year. For the age group 15-29, they are the No. 1 cause of death.
FIA says if the trend continues, by 2030, car crashes could become the first cause of mortality worldwide, with nearly 2 million deaths a year.
Pope Francis has offered his support to this campaign and to the cause when he met with Todt at the Vatican in February.
“Outdoor advertising is at the core of all sorts of mobility and we are thrilled and proud to contribute to spread these messages around the world through the impact of our locations”, says Decaux, chairman of the executive board and co-CEO of JCDecaux. “This commitment is also aligned with our company’s social responsibility policy and all the JCDecaux employees, who work on a daily basis to improve urban life quality, are delighted to get involved in the promotion of this cause of public interest: road safety for citizens around the world.”