Featured Project: Getting On the (Mini) Bus

The miniature models proved to be even more challenging than wrapping a life-size VW bus.

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This featured project comes to us from Malcolm Gieske of Slatington, Pennsylvania’s, which was commissioned by the marketing team at the Sands Event Center in Bethlehem, Pennsylvania, who wanted to show their appreciation to the comedian Gabriel Iglesias.

According to Gieske, the Sands people told him that Iglesias has been a huge hit for the venue, having sold out each of the six shows he has played there over the years. As a result, they wanted to show their gratitude by creating something special for him. That’s where came in.

Iglesias has been featured on the TV show “Jay Leno’s Garage,” as he is a well-know car buff, specifically a fan (and collector) of vintage Volkswagen buses. So, the Sands team hired IDWraps to wrap six mini VW buses, each with unique graphics representing each of his sold-out show dates.

Says Gieske, “The installation process was rather tedious, considering the size of the applications. One’s natural inclination may be to think that it is just an “easy to wrap” little toy van. Not! A quality die-cast model has all the usual obstacles that we have to work around, only at a very tiny size. A show-quality finish requires a super steady hand and attention to detail. Being 1/20th scale means that a small slip has 20 times the impact on these miniature graphics.”

As you can tell by the pictures, however, it looks like Malcolm and his team nailed it.


Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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