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Featured Project: Daktronics Video System Tapped for Ford Field in Detroit

A total of 21 displays will be packed with 28.1 million LEDs.

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Brookings, South Dakota-based LED display manufacturer Daktronics has been hired to design, manufacture and install 21 new LED video displays at Ford Field, the home stadium of the NFL‘s Detroit Lions.

The 21-display system will feature more than 26,000 square feet of displays with more than 28.1 million LEDs. It will be ready for the 2017 season.

In each end zone, the main video displays will be more than twice the size of the existing displays and large enough to show a life-sized Spirit of Detroit-an iconic, 26′ statue in the Motor City-six times. Each main display will measure 39 ½’ high x 152′ wide and feature a 13HD pixel layout. According to the company, its technology allows wide-angle visibility and clear sightlines from any seat in the stadium.

Flanking the main end zone displays, four additional displays will measure 13′ high x 59′ wide and feature the same 13HD pixel layout. These displays can be used individually or coordinated with the main displays for one continuous 270′ presentation to show live video, instant replays, statistics, graphics and animations, and sponsorship messages.

Two super column displays-unique to Ford Field-will be installed. Measuring 36 ½’ high x 62 ½’ in circumference, these displays will feature six-millimeter line spacing to provide additional graphics and statistics.

Three large ribbon displays will be mounted along the fascia of Gate A to welcome event goers and create an engaging atmosphere for fans as they walk around the concourse.

An additional four ribbon displays-totaling more than 5,000′ in length-will be installed along the seating fascia and four displays, two in each end zone, will be mounted to the back of the main displays to further engage fans.

Backlit “Ford Field” signage will be mounted above the video displays in each end zone to provide prominent branding during all events held at the stadium.

SDG Staff

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