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Featured Project: Classic Jersey Amusement Park Goes 100% Digital

Morey's Piers and Boardwalk is a venerable institution along the Jersey shore. Mvix has taken it into the digital age.

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This featured project comes to us from Sterling, Virginia-based Mvix, makers of digital signage, video walls and interactive displays.

For this project the company headed northeast to the Jersey Shore, to Morey’s Piers, Beachfront Water Parks and Hotels, a six-block amusement park and tourist area located along the Wildwood boardwalk.

The park has been family-owned and operated for a half-century and draws approximately 5 million visitors annually. It turned to Mvix to install a digital signage network encompassing 36 screens across its ticket booths and restaurant and concession facilities.

Morey’s marketing director manages the screens from a central location, and they display ticket pricing, menu boards and the like and can be updated whenever need be. The goals, according to Morey’s, were to have the ability to push targeted promotions to different areas of the amusement park instantly; to simplify and speed up transactions at ticket booths; and display automated inventory for the park’s various food items.

The installation includes 27 Xhibit HD signage single-screen displays; seven video walls; content management software; and professional education and training for park personnel.

“We knew Mvix was there to assist, but we really got a lot done out of the box,” says Tim Samson, Morey’s marketing director. “The equipment is incredibly easy to use, the user interface improves with every fix, and, most importantly, Mvix listened to our needs.”

Along with pricing and visuals of the food offerings, the park’s marketing team began experimenting with scrolling news about happenings at the park, upcoming events and targeted ads for special park promotions.

“Once we put the displays up, everybody wanted everything to be on it,” Samson says. “There was lots of excitement about the marketing potential, and eventually we phased out our traditional marketing literature in favor of the digital signs.”

Mvix’s contract includes the company’s Signature Care support, which provides an entire library of premium content widgets; free device upgrades every three years; and a lifetime warranty on all signage devices, among other exclusive benefits.

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Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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