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Toronto-based digital signage network company Cineplex Digital Media announces that it was recently chosen by the Ontario Tourism Marketing Partnership Corp. to install interactive travel kiosks set up at visitor centers along the highways for travelers.
The centers serve travelers along Ontario’s 400/401-series highways. Self-service kiosks in 20 of Ontario’s 23 ONroute Service Centers have been replaced with new free-standing, triple-sided kiosks that are efficient, contain extensive information and linkages to key tourism websites and services, connect travelers directly with tourism businesses, and offer important road safety information.
The remaining three kiosks will be replaced as construction is completed in each travel center (or Centre, as they are called in Ontario). The renovations are the result of a partnership between the Ontario Tourism Marketing Partnership Corp. (OTMPC) and the Ministry of Transportation.
The kiosks contain new 65-inch digital screens which connect users directly with information and services such as: a direct link to OTMPC’s travel website, www.ontariotravel.net; Ontario’s accommodation providers and attractions; and links that enable people to join the conversation on OTMPC’s social media channels as well as download the tourism-focused Discover Ontario mobile app.
Two interactive games, “Top Traveler and “Memory Match,” based on OTMPC’s “Ontario’s Best Road Trips” summer marketing campaign, make learning about the province’s many experiences, products and destinations fun and exciting. Since the new kiosks launched in mid-August, they have captured the attention more than 190,000 visitors, the OTMPC says.
MTO provides the content for the kiosks, offering various information options such as maps displaying real-time weather and traffic and a trip-planning tool.
More than 500,000 travelers visit the ONroute Centres each day along the infrastructure corridor.