Etsy Releases Website Builder for Sellers

Pattern by Etsy aims to provide sellers a more convenient way to create their own website. 

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Pattern by Etsy

Peer-to-peer e-commerce website Etsy launches a custom website builder for sellers. Offered directly through Etsy, the new service is called Pattern by Etsy and aims to provide both new and existing sellers on the platform a more convenient way to create their own site with comprehensive tools.

“We know from our research that more than a third of Etsy sellers are interested in opening a commerce site of their own, but many have found the process to set up and maintain a custom site too difficult,” says Mike Grishaver, senior vice president of Etsy. Grishaver adds that Pattern by Etsy improves the common dilemma of sellers having to ensure inventory stays synced across multiple sales channels.

In addition to improving inventory management, the new service provides backend support including web traffic monitoring, analytics reports, and full integration with sellers’ shops. Etsy offers users a 30-day trial for the service.

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