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The 50th annual Consumer Electronics Show wrapped up its four-day run at the Las Vegas Convention Center on Sunday, January 8, and once again Las Vegas-based outdoor advertising company Elite Media Inc. played a role in highlighting some of the presenting companies.
Elite Media posted huge building wraps for BMW and Norton to attract attention from show attendees.
For the second straight year, BMW took over the Las Vegas Renaissance Hotel, and the ads on the building complemented the company’s trade show booth in the Silver lot of the convention center.
The German-based car company purchased Elite’s Domination package which includes four separate ads: The North Wall ad is 113′ high x 185′ wide; the Glass Wall ad is 105′ high x 52 Â½’ wide; the Parking Structure ad is 43 Â½’ high x 103′ wide; and the South Wall ad is 103′ high x 64′ wide.
“The best testimonial for our company is a renewal, and we are thrilled to work with BMW and help them showcase their brand to the CES attendees via our building wrap locations at Renaissance Las Vegas Hotel,” says Jennifer Grant, Elite’s senior vice president of sales and marketing.
The anti-virus company Norton also made a big splash at the show, purchasing the 100′ high x 58′ wide east-facing wall on the Marriott Las Vegas, and it also bought a directional billboard on Convention Center Drive.
Elite Media also has about two dozen other digital and static billboard faces throughout the Las Vegas area.
The CES is one of the biggest conventions of the year in a city known for throwing huge gatherings. Put on by the Consumer Technology Association, the Consumer Electronics Show featured 2.6 million square feet of exhibit space and this year had more than 3,800 companies presenting.