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Richmond, Virginia-based Drytac, an international manufacturer of adhesive-coated products and finishing equipment, with locations throughout North America and Europe, announces the hiring of Peter Bourgeois as its new territory sales manager for western Canada, and Payam Baroudi as technical sales manager for its Canadian office.
In his new role, Bourgeois will be responsible for driving sales through multiple market channels via established and newly developed partnerships. His primary focus will be expanding Drytac’s wide-format graphics business across Alberta, British Columbia, Manitoba, and Saskatchewan.
Prior to joining Drytac, Bourgeois worked as an account manager for Agfa, where he managed and sold their product portfolio through distribution partners and direct sales. Before that he served as western North American customer business manager for Unisource Canada, supporting and managing the sales activities of 20 sales representatives in western Canada and implementing programs as part of the wide-format division management team.
In his new role, Baroudi will be responsible for expanding Drytac’s custom and contract adhesive coating business in the packaging, construction, medical, automotive, label and industrial markets.
Baroudi holds a master’s degree in chemical engineering and previously worked for companies such as BASF and Henkel, where he was involved in selling chemicals, additives, resins, fillers, pigments, sealants, inks, adhesives and paints. Over the course of his career he has worked in Iran, Turkey, Switzerland and Germany. Baroudi now resides in Toronto, Canada.