The New York-based Digital Place Based Advertising Association announces that it has released programmatic standards for the digital out-of-home industry , as part of an ongoing process to facilitate DOOH transactions.
The DPAA is a nonprofit representing the digital place based and digital out-of-home industry. It says the standards it has come up with will benefit all stakeholders-buyers, sellers, brands and the ad-tech community-by expanding opportunities for buyers to target audiences and purchase DOOH media programmatically. They have been produced in coordination with DPAA companies, with leadership provided by Prohaska Consulting, and are published on the DPAA’s website. The standards have been reviewed by Demand-Side Platforms (DSPs) and media owners.
Prohaska Consulting was tasked by the DPAA due to the firm’s deep understanding of the programmatic marketplace, sensitivity to the complexity of DOOH media and ability to coordinate with existing Open Real-Time Bidding (RTB) standards. The Outdoor Advertising Association of America (OAAA) and Interactive Advertising Bureau (IAB) have also reviewed and weighed in on the standards.