Columbus, Ohio-based DOmedia, which makes cloud-based software that allows customers to buy and sell out-of-home media, announces a new partnership with Rubicon Project, a technology company that automates the buying and selling of advertising.
Under the partnership, DOmedia will integrate its out-of-home focused technology with Rubicon Project’s “omnichannel” exchange, which aggregates media inventory, across multiple formats, and makes it available to advertisers around the globe through various platforms.
“DOmedia shares Rubicon Project’s commitment to guiding the out-of-home industry toward greater automation,” says Joe Prusz, global head of revenue for Rubicon Project. “This partnership further allows us to reach vendors of all sizes to participate in programmatic OOH and help reach its full potential.”
DOmedia launched its technology just over a year ago and claims to be the only media sales platform integrated with an enterprise OOH media buying platform. It says this helped it to sign agreements with vendors representing more than $300 million in annual media sales within three months of its entry into the marketplace.
Rubicon Project is based in Los Angeles but has offices throughout North America, Europe, Australia and the Asia-Pacific rim.