The Warrenton, Virginia-based nonprofit Digital Signage Federation announces a “Hangout” discussion on Wednesday, Oct. 12, open to DSF members and non-members alike.
The title of the discussion is “Developing the Integrator & Reseller Digital Signage Practice.” The organization says that traditional sign and print shops have an excellent opportunity to expand their static sign businesses to become experts not only in digital signage, but also in the technology integration business, which is growing as the digital signage industry grows.
This 45-minute free “Hangout”-which starts at 2 p.m. Eastern time-is a panel discussion using the “Live on YouTube” platform. A moderator will host a panel of professionals, including:
- Wayne Rasor, director of digital and exterior technology for FASTSIGNS International, who will speak to establishing a franchise and building the business from the ground up.
- Tom Jones, senior technology solutions manager, Ingram Micro, who will speak to the role of the professional integrator and distributor.
- Jeff Grandell, president, LPS, and co-owner of Display Solutions Group, who will speak as an integrator building solutions based on the customer’s objectives and facilitating the installations.
Broader discussion topics will include how a business can target specific markets; identifying the elements involved and the order in which to evaluate them; the biggest mistake integrators make when starting out; and suggested experiments to get started and see if digital signage is the right fit.
More information on the October 12 Hangout event or other DSF events can be found on the DSF website. Both DSF members and non-members may join any of the DSF’s scheduled Hangout conversations for free but registration is required. Look for the button on the Hangouts page.