Wareham, Massachusetts-based Design Mark Industries, which makes touch screens and keypads, membrane switches and other products that serve a variety of industries, including interactive kiosks used in restaurant and retail environments, announces that it has completed its rebranding process.
The rebranding included a revised company logo, color scheme and redesigned website.
Additionally, Beatrice Thouveny has joined Design Mark Industries as marketing director to, the company says, help it better reflect its capabilities and services.
The company says its rebranding effort was undertaken to help reflect the company’s expanded abilities and services, as well as to reinforce its position as an ISO 9001-2015 certified manufacturer of custom, engineering-based solutions. Specifically targeted to engineers, the website features descriptive outlines of available products, industries served, and solutions offered, and goes into great depth with technical information.
According to Thouveny, the redesigned logo and color scheme is also better reflective of the company. The new logo features green accents, designed to emphasize the company’s commitment to sustainability, and green arrows, which represents a focus on operating in a customer-centric manner.
Thouveny’s background includes working as B2B marketing manager and senior product marketing manager for Samsung Electronics.