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Delta Apparel and Fanatics to Launch ‘On-Demand’ Digital First Solution

The digital production process will allow custom orders to be produced, packaged, and shipped to the end consumer within 24 hours

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(Image courtesy Delta Apparel Inc.)

Delta Apparel Inc., a provider of core activewear and lifestyle apparel products, announces the expansion of its digital print business through the installation and utilization of newly developed digital print technology designed to meet the market demands of its “Digital First” offering by its DTG2Go business unit.

In collaboration with Fanatics, a global digital sports platform and provider of licensed sports merchandise, DTG2Go has installed this new technology in four of its existing digital print facilities. According to the companies, the digital production process will allow custom orders to be produced, packaged, and shipped to the end consumer within 24 hours from receipt of the order.

Robert W. Humphreys, chairman and CEO of Delta Apparel comments, “It has truly been a pleasure working alongside the Fanatics team to combine our prior experiences in systems, technology, and apparel to build an integrated process that meets the high quality and repeatability standards that Fanatics’ passionate customer base demands.”

Humphreys continues, “This new technology significantly increased our capacity allowing us to proudly meet the high demand for garments for fans of the L.A. Rams after their recent Super Bowl victory. Additional equipment will be installed this quarter further expanding our overall digital print capacity as we prepare for future growth with Fanatics. After months of teamwork to develop this integrated process, we are looking forward to a long-term relationship with Fanatics as they continue to serve their markets with excellence.”

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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