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Decorated Apparel Industry Bands Together for Hurricane Season

Printwear recaps how apparel industry companies are kicking off operations to help those affected by Hurricane Harvey.

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HOUSTON, Texas-Hurricane Harvey continues to leaves devastation and hardship in its aftermath for companies across the greater Houston area. In addition to safety concerns and property destruction, logistical issues like delayed shipments, ruined supplies, and blocked roads pose headaches for companies across the decorated apparel industry. However, as with many crises, organizations inside and outside the industry pledge to help others during this trying time.

Within the industry, apparel companies like Hanes, Gildan, and Fruit of the Loom pledge to donate essential apparel like underwear, socks, and T-shirts to victims of the flooding and damage. The companies say partnerships with organizations like the Salvation Army and Delivering Good help make these efforts possible.

 “Our thoughts are with the residents of Houston and surrounding areas who are facing the aftermath of this natural disaster,” says Glenn Chamandy, president and CEO of Gildan. “As residents deal with the uncertainty from being displaced from their homes for an undetermined time, it is our hope that access to basic essentials will aid in their immediate comfort.”

In a neighborly gesture, Texas-based Pepco Poms heads up a donation drive for Houston-area schools in an attempt to replace damaged athletic sports apparel and equip children from flood-ravaged areas for the school season. Pepco national sales manager Jeanna Abercrombie heads up the operation and encourages any interested parties to send donations directly to the Lane City, Texas company’s headquarters.

Meanwhile, on the East coast, Charles River Apparel says it has prepared a shipment of donations that includes apparel and Walmart gift cards for essential goods. Charles River says it also plans to donate the van shipping the goods and 240 dog rain jackets to aid in animal rescue efforts in the region.

“It wasn’t a question of if we should help,” says Deb Lipsett, director of Charles River Cares. “It was a question of how we could best help and how quickly we could make it happen.”

The company expects the shipment to arrive in Houston on Sept. 9.

While Texas residents continue to deal with the impact of the storm, Hurricane Irma makes its way through the Caribbean. The Category 5 storm has already caused damage and casualties in Antigua and Barbuda, and spurred state of emergency declarations in both Puerto Rico and Florida.

Printwear will continue to cover these events as they unfold and affect the industry.

Do you have a story you want to share about your experiences with Hurricane Harvey or Irma? Please contact us here.

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Mike Clark

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