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Creative Realities Completes Acquisition of Allure

Creative Realities had about $25 million in revenue in its most recent year, while Allure had more than $9 million.

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Boston-based digital marketing company Creative Realities Inc. announces it has entered into an agreement to purchase Atlanta-based Allure Global Solutions, a subsidiary of Christie Digital Systems.

Allure is a provider of digital signage, digital menu boards, and digital signage analytics with a strong presence in the quick-serve restaurant, entertainment, and theater markets.

In closing the sale, Creative Realities notes, “Allure offers a complete set of project solutions to clients operating thousands of digital signage installations nationally, including Long John Silver’s, AMC Theatres, Levy Restaurants and Coca-Cola. Its tenured management team develops leading analytical capabilities in content strategy, creation and optimization, and prioritizes ROI as a key part of its digital signage strategy-empirically demonstrating that its strategies can increase revenue at its customers’ point of sale. Allure brings to CRI a large pipeline of pilot projects with marquee brands, as well as significant international expansion opportunities in the theater and QSR channels.

“Allure will be a vital component of CRI’s growth strategy,” says Rick Mills, CRI’s chief executive officer. “We are excited about the new sales verticals and analytics capabilities that Allure can now offer across our enterprise.”

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Tony Kindelspire

Tony Kindelspire is the digital content editor for RV PRO magazine. He was the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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