BSN SPORTS, a division of Varsity Brands and a marketer and distributor of sporting goods and apparel to the school and league markets, announces the launch of a $50,000 campus branding giveaway.
The giveaway will award one school the opportunity to refresh the look and feel of its campus and athletic facilities through up to $50,000 of customizable products available within its campus branding line — including wall and window branding products, furniture, media branding, flags, and banners. The winning school will also have the opportunity to utilize the company’s dedicated school mascot and branding design team for complimentary rebranding services included within the giveaway.
Entries on behalf of elementary, middle, and high schools will be accepted through the giveaway entry form until May 20.
50 Years of BSN SPORTS
“Over nearly ten years of working hand-in-hand with coaches, principals, and athletic directors to craft their schools’ brand presence, we’ve come to recognize the resounding importance of a strong school identity. The substantial costs related to campus rebrands can often deter or prolong projects that could otherwise have an immediate positive impact on the academic and athletic experience of students,” says Helen Price, BSN SPORTS vice president of campus branding. “Through this giveaway, we are proud of the opportunity to provide a transformative experience for a community through a comprehensive and professional lens and gift one lucky school the makeover they deserve.”
The launch marks BSN SPORTS’ largest branding giveaway to a single campus to date and is the latest school and coach recognition initiative within the company’s larger 50th-anniversary celebration. BSN SPORTS says it plans to continue ringing in its golden anniversary with a focus on giving back to coaches and school administrators year-round.
“For 50 years, our team has been focused on putting more time back in the days of coaches and administrators so that they can focus on what matters most — their students,” says BSN SPORTS President Terry Babilla. “These mentors are pivotal in molding our next generation, and this giveaway is designed to help inject pride and spirit into their hallways and lockers rooms, providing the environment needed for their work to thrive.”