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BroadSign Software Selected for UK Installation

Company's automated digital software will direct messages designed to meet millions.

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UK-based digital out-of-home advertising company Kong Outdoor Ltd. selects Montreal-based BroadSign‘s automated digital software to drive its network of 24 digital roadside displays throughout the U.K. The Kong Outdoor screens, which will range from about 14 square meters (approximately 46 square feet) to about 20 square meters, will be situated in roadside and pedestrian locations with clear lines of sight and high traffic counts.

According to the companies, the London package alone has the potential for more than eight million impressions over two weeks’ time.

The roadside displays have a one-minute loop with four ad slots, while the pedestrian sites will include six advertisements. Customers include Qatar Airlines, Pizza Hut and DC Shoes.

Tony Kindelspire

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

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