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BrightSign Lands Two New Retail Clients

Two disparate businesses each find their own use for digital signage.

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Los Gatos, California-based digital signage media player manufacture BrightSign announces the signing of two new retail clients: Oil Can Henry’s and Cellular Sales.

Oil Can Henry’s is an Oregon-based provider of vehicle maintenance with more than 100 shops located in the western U.S. The company has had digital signage displays installed in maintenance bays in many of its stores, using them to advertise additional services to customers. The shops that have installed them are reporting an average increase in sales of 20 percent per visit. The screens are also used during off-hours for employee training and other corporate communications.

Cellular Sales is the largest Verizon retailer in the U.S. with more than 560 stores in 28 states. The company had BrightSign players installed to replace printed signage that it says was costly and time consuming to update. It can now instantly support Verizon corporate promotions through its new digital displays. In addition, the company had more than 50 displays installed at its corporate headquarters in its Knoxville, Tennessee headquarters.

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Tony Kindelspire

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

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