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Branded Cities Lands ‘Large’ Capital Investment from Shamrock

The investment will help Branded Cities acquire other companies, which it is actively seeking to do.

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Phoenix-based Branded Cities, a digital out-of-home advertising company with offices throughout the U.S., Canada and internationally, announces the receipt of a “large minority investment” from Los Angeles-based private equity firm Shamrock Capital Advisors. The companies did not announce the exact size of the investment.

As part of the deal Shamrock partners Steve Royer and Andy Howard will join the Branded Cities board of directors.

Branded Cities was founded in 1998 by industry veteran Steven Ellman, who remains as the company’s CEO. According to Shamrock, it has grown to become one of the largest digital players in the industry throughout the U.S. and Canada. BC has created strategic alliances with Panasonic Corporation of North America and ABC Regional Sports and Entertainment Sales in the U.S. and it has expanded its international reach with sales partnerships including DEFI in Europe and Asia and Ocean Outdoor in the UK. BC’s current management team, headed by Steven Ellman and Vaibhav Gupta, and Adam Butterworth, BC Canada president, will continue to manage the business.

“We are very excited to partner with Shamrock on the next chapter for Branded Cities,” says Ellman. “We are aggressively seeking signage acquisitions, joint ventures and digital and mobile collaborations throughout the U.S. and Canada. Shamrock’s expertise in media and experience investing in innovative companies will highly complement and support our growth strategy and the digitization of our signage portfolio.”

Tony Kindelspire

Tony Kindelspire is the digital content editor for RV PRO magazine. He was the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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