The Digital Place Based Advertising Association (DPAA) announces that Bell and Howell LLC, a technology company first founded in 1907, has joined the association.
For the first time, Bell and Howell is entering the digital place-based media sector with the recent introduction of its PackRobot intelligent parcel terminals. The terminals are publicly located, “smart,” automated locker systems, with large digital screen that can be used as promotional vehicles. The terminals will be deployed by retailers, e-commerce companies and universities as package delivery and pickup locations.
“We are in the early stages of investigating how we can leverage our new digital screens and believe that membership in DPAA offers us a great opportunity to immerse ourselves in best practices while making key contacts in the advertising community,” says Ramesh Ratan, CEO of Bell and Howell.