The company says its website is a one-stop shop that provides 24-hour access to and information about thousands of its CNC router tooling, parts, software and consumables.
The goal of the website redesign was to provide website visitors with more functionality on an easier to use platform, the company says.
“The new website makes it simpler for customers to navigate through our extensive range of products, with a more user-friendly search function and product page,” says Josh Hooley, digital marketing specialist for AXYZ International. Additional videos and content were added to the updated site to give a breadth of information about the supplies customers are interested in purchasing.
Two additional changes are coming to the website. The first is a live chat function, which will be available in the next few months. Also, AXYZ is introducing a loyalty program on the website. This rewards program is points-based, where customers receive a certain number of points based on their purchases. After they have accumulated a specified number, they will receive a credit for use on a future purchase.
The company says it also made sure current promotions and sales are more visible on the enhanced website.