Avery Dennison, Siser Partner to Enter Crafter Market

The Siser by Avery Dennison brand will launch with a new vinyl film product created exclusively for crafters

Siser by Avery Dennison
(Image courtesy Avery Dennison)

Avery Dennison Graphics Solutions announces it will enter the DIY/crafter market through a new partnership with Siser North America, a manufacturer of heat transfer vinyl.

“We are very excited about our partnership with Siser and the launch of these new products,” states Abby Monnot, marketing director, Avery Dennison Graphics Solutions. “With Siser’s consumer-focused brand and Avery Dennison’s strengths in technology and product innovation, both companies are embarking on a journey of exciting new pressure-sensitive products made exclusively for the craft consumer.”

The new Siser by Avery Dennison brand will launch with EasyPSVR Starling and Glitter by Avery Dennison. According to the companies, the film will come in 55 colored and metallic vinyl films, available for indoor and outdoor uses. It can be used on glass and mirror products, metal, ceramic, and cups.

“We noticed right from inception, our brands had a similar vision in the craft consumer space,” says Mariana Rodriguez, VP/GM, Avery Dennison Graphics.

“This partnership connects two companies with unique strengths that complement each other extremely well,” adds Dave Wheatley, VP of business development, Siser. “We believe that these products will benefit all consumers who consistently seek high-quality products.”

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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