Augusta Sportswear Brands Reports Factory Fire

One of the company's sublimation and wool facilities was impacted by a fire and is currently rebooking orders

(Image: Augusta Sportswear Brands)

Augusta Sportswear Brands, a designer and manufacturer of high-performance activewear and spiritwear, announces that one of its sublimation and wool jacket facilities in Champoton, Mexico, was impacted by a fire on April 19.

All team members in the facility were accounted for, and no injuries were reported. The company leadership team is currently working with local authorities to understand the cause of the fire.

The company says it is grateful to the local fire services departments, who reacted quickly and worked tirelessly throughout the night to contain the fire within the facility.

“This has been a very difficult week for our team. But in trying times, good people do their best work,” states Derek Ernst, chief commercial officer. “Personally, I have been incredibly inspired by the work of our team and the care and compassion that we have received from our customers. Thank you for all your support. And thank you for your continued partnership with Augusta Sportswear Brands.”

Rebooking sublimation orders

Since the fire, the company has been working to rebook all impacted sublimation orders to its other sublimation facility. Currently, over 80% of orders have now been updated with a new delivery date.

However, there are some orders (less than 20%) that are still waiting to be scheduled as the company moves specific equipment (largely football and fleece apparel) into the new facility. The company says it expects to have delivery dates on those orders by the end of the first week in May.

“Please know that our team has done everything possible to get you the fastest possible delivery date,” says Ernst. “However, we know that in some cases, this new date may not work for your customer. In that event, please contact your local sales representative for the fastest response time.”

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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