AST Sportswear Names New Vice President of Sales and Marketing

AST Sportswear appoints Ray Hughes as vice president of sales and marketing.

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LOS ANGELES-AST Sportswear appoints Ray Hughes as vice president of sales and marketing. Hughes comes to AST with extensive experience in the apparel industry.

“I look forward to the opportunity to work with the management here at AST and to contribute solidifying their branding within the marketplace,” state Hughes. “With the increased capacity available from the acquisitions made here at AST in the manufacturing divisions, we can now increase the fashion offerings as well as the basics line availability.”

Prior to his new role, Hughes served as director of strategic accounts at BELLA+CANVAS. In addition to his time with BELLA+CANVAS, Hughes has served in other market capacities including vice president of wholesale sales at American Apparel and general manager at TSC Apparel.

In his new position, Hughes works with AST’s distributor channel and sales team to increase sales and focus on marketing efforts.

Hughes’ addition to the company comes as AST continues to ramp up its presence and production. In April of 2017, the apparel manufacturer began textile dyeing and finishing operations at a plant previously owned by American Apparel in Hawthorne, California.

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