TREVOSE, Pa.-Alphabroder signs a multi-year agreement with GroupBy, a provider of e-commerce solutions. The agreement aims to power site search and “enhance the overall digital experience” of alphabroder’s website, GroupBy says.
“It became evident that the technology and tooling GroupBy brings to alphabroder will drive a greater site experience for all of our customers,” says David Clifton, chief marketing officer for alphabroder. “Our goal at alphabroder is to be the premier destination for promotional products. Continuing to improve our overall customer experience is essential to fulfilling that mission.”
The company selected GroupBy’s Searchandiser platform, a cloud-based solution that improves search functionality on websites and integrates with existing systems.
“At GroupBy, we are proud to bring an advanced approach to the market by providing online retailers with a seamless way to replace their legacy systems with a powerful solution rooted in data enrichment, intelligent search and that focuses on improving the consumer experience across the entire journey,” states Roland Gossage, CEO of GroupBy. “On behalf of our team, we are thrilled to welcome alphabroder to our roster of clients.”
The news comes as the organization expands its reach in the promotional products industry. In December 2017, alphabroder announced the acquisition of promotional products supplier Prime Line.
Both parties expect to fully implement Searchandiser by February 2018.
For more information, visit https://www.alphabroder.com/.