WASHINGTON, D.C.-Public Service Apparel (PSA), an apparel company launched by Good Media Group and viral news website Upworthy, releases a T-shirt to benefit immigrant groups.
The shirt, which bears the statement “I Really Care, Don’t U?” is a response to recent controversy over a jacket worn by First Lady Melania Trump. Trump was photographed wearing a jacket with the message “I Really Don’t Care. Do U?” printed on the back while en route to the U.S.-Mexico border to see conditions of detained migrant families and children last week.
PSA says it plans to donate 100 percent of its profits to United We Dream, an immigrant youth-led network. The organization operates five statewide branches and more than 100 local groups across 28 states. The group says it works to empower people “to develop their leadership, their organizing skills, and to develop our own campaigns to fight for justice and dignity for immigrants and all people,” at local, state, and federal levels.
PSA says it partners with Social Imprints, a San Francisco-based apparel manufacturing and fulfillment facility that employs at-risk adults to produce the apparel sold on its site, including the “I Really Care..” shirts. Social Imprints provides employment and training for discharged military veterans, individuals with less than a high school education, low-income individuals, and those recovering from substance abuse.
For more information, visit https://psasupply.co.