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3M hosted its first Wrap Summit last week at the company’s St. Paul, Minnesota headquarters.
Dozens of the country’s top-rated wrappers attended-47 in all-hailing from as far away as New York and California, Florida and Oregon and Canada and Texas.
“The inaugural 3M Wrap Summit was a celebration and congregation of the best talents in the graphics installation industry,” says David Deiss, technical service manager, and Kimberly Tostrud, product marketer. The pair teamed up to organize the event.
“It was informative and engaging,” continues Deiss. “Participants enjoyed touring our 3M Innovation Center and our new state-of-the-art graphics installation training center and research facility. The event helped build a greater wrap community and network. Installers learned new business and installation skills, operational strategies, tricks of the trade and had some fun too.”
Among the workshops held over the course of the three days was a Marketing to Consumers discussion, at which Ken Mergentime, executive editor of WRAPS and Sign & Digital Graphics magazines, shared some advice with the audience on how wrap shops can differentiate themselves from the competition. Other class topics included Lean Six Sigma; Di-Noc & Knifeless; PPF Advanced; and Color Trends.
There was also plenty of hands-on instruction and 3M showed off some of its newest products.
Malcolm Gieske of Slatington, Pennsylvania’s IDWraps.com shop was in attendance. He says he greatly appreciated the hands-on sessions, and the fact that installers such as himself were able to pass along suggestions on product improvements directly to 3M representatives.
“Living out in the field, we regularly develop ideas for product improvements,” says Gieske. “It was great to have so many folks intently focused on listening to our opinions and product needs. It was exciting to test out new products that are soon to hit the market and offer detailed feedback on the application characteristics of various films.”
Gieske adds that it was a treat getting to tour the company’s new research facility, which just opened earlier this year.
“3M’s investment in technology and quality was unmistakable in every square foot of their relatively new $150 million research facility,” he says. “Also, the level of customer appreciation was thoroughly evident in the evening activities. Thank you 3M!”