Out-of-home (OOH) media company BIG Outdoor recently introduced a digital network to the City of Austin, Texas. The centerpiece of which is a rooftop LED display overlooking the Rock Rose entertainment district of Domain NORTHSIDE, a shopping, dining, and entertainment destination in north Austin.
“We are thrilled to contribute to the evolution of the media landscape in Austin,” says Ian Rappaport, EVP director of sales for BIG Outdoor. “Our clients have waited a very long time for a fully immersive digital out-of-home presence in the market. With the Domain NORTHSIDE Digital Network, we’re able to provide a unique opportunity for full brand awareness.”
Replacing static rooftop signage, the new video screen overlooks a slew of restaurants, bars, and retail stores. The large-format LED screen will be used for digital-out-of-home (DOOH) advertising as part of a larger display network. The 8mm digital display from SNA Displays is 19’8″ tall and 24’8″ wide. Austin-based Phoenix Signs performed installation services for the rooftop display.
“Domain NORTHSIDE has become the epicenter for retail in my hometown of Austin, one of the fastest-growing markets in the country,” says Jason Helton, executive vice president of SNA Displays. “Entertainment and retail districts like Domain NORTHSIDE have become ideal applications for large-format outdoor video because they offer a versatility for communication that no other medium can provide.”