OrderMyGear Receives $35 Million from Equity Group for Expansion

OrderMyGear receives a $35 million investment from Susquehanna Growth Equity (SGE).


DALLAS-OrderMyGear receives a $35 million investment from Susquehanna Growth Equity (SGE), an investment firm with offices in Pennsylvania and Israel.

OrderMyGear specializes in a platform that streamlines ordering, fulfillment, and merchandising of team and group apparel with online stores and tools for apparel decorators and dealers. SGE notes that in 2017, the company topped roughly $200 million in commerce through more than 100,000 stores and 2,000 dealers, decorators, and athletic organizations.

“Whether for sports teams, corporate products, or community events, our solution makes it easier to set up and merchandise an online store, collect payment, and coordinate decoration and fulfillment,” states Kent McKeaigg, CEO of OrderMyGear. “We are thrilled to work with SGE to accelerate investment in our software, provide more valuable products and services to our clients, and surface important insights for our brand partners.”

McKeaigg originally built the company as a software platform for his father’s team apparel business to collect orders for youth sports teams in Oklahoma.

“OrderMyGear is the clear technology leader in the market for group apparel purchases,” says Ben Weinberg, managing director at SGE. “The company’s suite of tools is driving a (change) in efficiency and automation in the custom apparel industry, which has been slow to adopt technology historically. OrderMyGear is an ideal fit for us. We could not be more excited to join Kent and his team for this next phase of growth.”

Based in downtown Dallas, OrderMyGear currently operates with a staff of 80 employees. James Skidmore, chief operating officer, projects doubling that number in the coming years.

“We have built an incredible team over the last several years,” adds Skidmore. “We are grateful to our customers, partners, and investors for their ongoing support as we aim to simplify and improve group e-commerce.”

With the investment, Weinberg and Aaron Flack, growth equity investor at SGE, join OrderMyGear’s board of directors.

For more information, visit www.ordermygear.com.

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Mike Clark

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