In the September issue of GRAPHICS PRO, set to mail on Aug. 29 and hit a screen near you on Aug. 30, print and graphics professionals talk about selling on Etsy versus eBay, kerning in signage and design, and what it looks like to help out another print shop in need.
Plus, don’t miss the LookBook — a special section dedicated to the industry’s latest apparel styles.
Where to Sell Online
Kristine Shreve, Kristine Shreve Consulting
- “When selling online, one of the most important decisions that needs to be made is where exactly you’re selling.”
- “At first glance, Etsy and eBay may appear to have a lot in common. Although, if you look casually, the two selling platforms look quite similar, they’re really serving different audiences and slightly different goals.”
- “What you choose may depend on whether you want a more personalized store experience (Etsy), if you’re looking to sell your goods auction style (eBay), what your perception of each platform is, and how much the e-commerce storefront experience matters to you.”
Learn to Kern
Matt Charboneau, Storm Mountain Signs
- “To kern, or not to kern — that is the question to ask yourself regarding your latest sign design project.”
- “It’s not difficult; it simply takes patience, distance, and lots of experience in the various kerning violations that we see play into use every day.”
- “How are your company logo and/or identity graphics kerned? Have you ever looked at your own graphics and spotted any kerning issues?”
Friends in Low Places: Helping a Friend with a Project
Lon Winters, Graphic Elephants
- “We got a call from Shane on the Wednesday before Father’s Day. He was in a panic because he had a print job on press, and it looks like … well it doesn’t look good.”
- “This is a story of the worst-case scenario in my 29 years of doing business. But it’s the best story. It shows that making those connections with others in the industry is the most valuable tool you can have.”
- “Business and life are about relationships. Our parents used to say that. We think those are pretty good words to live by.”
Find these articles, plus much more, in GRAPHICS PRO September.