Featured Project: Prius for a Cause

Houston artist J. Michael Stovall did this wrap design for American Textile Recycling Service.

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American Textile Recycling Service was well-represented at the recent Rock ‘n’ Roll Marathon & ½ in San Diego earlier this month, thanks to this wrap designed by a Houston artist.

J. Michael Stovall‘s design featured green bubbles and the recycling company’s logo and signature orange donation bin. The Toyota Prius is a well-recognized icon in Southern California and throughout the company’s 11 other markets, as ATRS employees use the vehicles in their daily travels. This was the vehicle’s first appearance at the Rock ‘n’ Roll running event.

The ATRS Green Team was out in full force that weekend, promoting the fourth anniversary of San Diego’s ROCK RUN RECYCLE Campaign. Volunteers wearing bright green T-shirts picked up warmup gear and running apparel that was donated by the runners and participants in an associated health and fitness expo. In all nearly 800 pounds of usable clothing, shoes and other running gear was collected.

Every donation on the course and at the expo helped raise funds for the local nonprofit Giving Children Hope. This Orange County-based charity uses monthly funding from its ATRS clothing and shoe donation partnership to feed more than 1,300 families each week. Since its inception in 2012, the partnership has resulted in donations totaling more than $275,000.

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